CASE STUDY
NexTable
B2B STARTUP | RESTAURANT TABLE MANAGEMENT SOFTWARE
#UI/UX Design, #Brand Development, #Sales Support, #Marketing Support
71%
71% of companies list customer confusion as the biggest negative impact of an inconsistent brand
The 30,000 FT VIEW
NexTable’s software empowers restaurateurs to oversee multiple restaurants’ reservations and coordinate optimal table management while providing advanced analytics to optimize operational efficiency.
However, for restaurateurs time is precious and new technology is rarely adopted, making this B2B market nearly impenetrable. NexTable’s offering had to be uniquely positioned and highly valuable to attract the attention of this industry.
Keep scrolling to learn how to attract a billion-dollar company. On the go? Download the case study.
SOLD
Purchased by Zomato, a billion-dollar restaurant review company, along with Urbanspoon and expanded the platform nationwide.
1000+
The app is now being used by thousands of restaurants across the US
So what was the problem?
The Solution
Create an innovative brand and digital ecosystem that is emblematic of efficient environments, operational excellence, and data-driven optimization. And, like many start-ups before it, attract a billion-dollar company.
SERVICES
SERVICES
BRAND CREATION
Created a robust brand, digital marketing, and PR strategy
Managed design and development of intuitive and user-friendly UX/UI design for the iPad Application
Lead film, photography, and creation of creative assets
Updated website positioning to attract acquisition interest
MARKETING STRATEGY
Created logo, website, and marketing assets
Developed trade show strategies and created multiple marketing materials
SALES SUPPORT
Developed and designed sales decks and pitch decks
Created training program and over 20+ training videos for onboarding new customers
If you have made it this far you are ready to take your start-up to the next level. Let's get started.
