CASE STUDY
Soteria
START-UP | TRANSPORTATION TECHNOLOGY FOR GOVERNMENT
#BRAND DEVELOPMENT #SALES SUPPORT #LEAN AGENCY SERVICES
3x
Customers who have an emotional connection with a brand have a 3x higher LTV
The 30,000 FT VIEW
When it comes to transporting children there is only word that matters, SAFETY. Incorporating any technological solution into school systems, municipalities, and government is no small task.
That is the success story of Soteria. Although school bus transportation is the safest ground transportation system in the U.S., more than ten thousand children are injured each year. By building a cost-effective IoT solution that keeps drivers accountable, Soteria can increase student safety while reducing costs for school systems nationwide.
Keep scrolling to see how one startup is saving lives. On the go? Download the case study.
AESA
Soteria was the first startup ever to be recognized as a trusted partner to bring safety to school systems across the US
100+
Secured multiple pilots across the country to use the product on hundreds of fleets, buses, and other vehicles
So what was the problem?
The Solution
Develop a brand that is synonymous with safety and credibility while attracting one of the hardest verticals with the longest sales cycles, government entities.
SERVICES
SERVICES
BRAND CREATION
Updated brand identity and story to relate to target audience and focus on customer pain points
Launched digital ecosystem to create awareness and customer interest
MARKETING STRATEGY
Launched website and digital marketing initiatives
Designed and developed all marketing assets
SALES SUPPORT
Created sales enablement materials and investor pitch decks
Developed content for speaking engagements
If you have made it this far you are ready to take your start-up to the next level. Let's get started.
