CASE STUDY
MD Interconnect
STARTUP | B2B HIPAA COMPLIANT HOSPITAL APP
#B2B, #SAAS, #BRAND, #SALES & MARKETING ALIGNMENT, #STARTUP
31%
31% of consumers say trustworthiness is the most important brand attribute
The 30,000 FT VIEW
When lives are on the line, doctors need more than reliability from their communication providers, they need technology they can implicitly trust — credibility is key and industry knowledge is nonnegotiable.
Developed by doctors for doctors, RapidConnect is an innovative, HIPAA compliant app replacing pagers in hospitals around the country. It gives hospitals the ability to be run effectively and efficiently and enables doctors to provide higher quality of care.
Keep scrolling to see how this company achieved exponential growth. On the go? Download the case study.
FUNDING
Raised a SEED and SERIES A round of funding from strategic partners
M&A
Merged with Proficient Health, a medical company in Raleigh, to achieve exponential growth
So what was the problem?
The Solution
Take RapidConnect from conception to completion with a strategic focus on developing a well-established brand, a user-friendly and validated mobile app, and thought leadership assets to attract potential customers.
SERVICES
SERVICES
BRAND CREATION
Created brand identity from concept to commercialization including logos, typography, color palettes, and website
Sourced and managed creative direction for technology partner to create a user-friendly app to meet the needs of doctors, nurses, bed management (triage)
Designed and developed comprehensive educational toolbox and program to train hospital staff on technology
MARKETING STRATEGY
Created thought-leadership content and marketing videos to establish credibility within the industry
SALES SUPPORT
Designed and developed pitch decks focused on customer acquisition and garnering investor interest
If you have made it this far you are ready to take your brand and marketing strategy to the edge. Let's get started.