We've compiled 5 types of marketing data every founder and investor should have in their back pocket.

This year, Kepler & Wilde’s CEO, Christy Harner, and CMO, Tara Fusco, had the pleasure of speaking at Seed the South during Charlotte Innovation Week.

Our team presented: Demystifying Numbers, The Marketing Data Every Founder Needs to Know!

Download the exact presentation presented at the event and learn how to:

  • Uncover meaningful KPIs
  • Communicate quality user metrics over quanity
  • Avoid numbers that will only lead to smoke screens and inaccurate projections.

Bonus: We also cover marketing budgets and customer advosiry board data!


“This session covered everything! From product data to adoptability and overall marketing spend, I now know what I can bring to the table to communicate value and engage customers.” – Charlotte Start-up Fintech Founder